It’s life. It’s being in the present and full of energy.
I dare, I undertake, I adapt and I change if needed.
I like action.
I play to win and not to lose.

It's about taking yourself in charge and being an actor of your own life.
I make it clear what I'm going to do, and I do what I say.
I regularly measure my value creation and make sure it is progressing.
When I make mistakes, I correct them as quickly as possible.
I make sure that all the stakeholders benefit from my decisions in the long term.

It's about doing things with heart and being turned towards others.
I’m a team player, I help if needed.
I share with others everything that can be useful to them.
I consider all stakeholders "as friends".
I take care of others and myself.

It’s being truthful with yourself and others.
I have the courage to be myself.
I say things simply and I act with sincerity and kindness.
I act with respect for the nature and its resources.

Immense talent, energy and innovation goes into each Passion Brand. The result? 2800 new products created, every year. And, every year the Passion Brands come together for some healthy and fun competition at our Innovation Awards.

Attractive, technical, simple sports equipment and products. Always at the highest possible quality and always at the lowest possible prices to get the most people playing, from novice to expert.

Decathlon is focused on how we can give the most and charge the least—whether through reduced advertising and packaging or maximizing innovation and investing in our people. For 40 years, we have made sports accessible for hundreds of millions of people around the world. Come play with us.