Mission Statement
- To support brand BTL activation in alignment with brand’s objective, goal, and strategy: Under brand director and Senior Brand Manager guidance, support developing business, increasing brands desirability, recruiting new consumers, and reinforcing loyalty of existing ones.
- To coordinate well with ATL strategy to generate strong synergies for the brands and maximize the impact.
- To support professional business communication within the team and towards other sections (especially the sales team) through effective, relevant, and timely communications.