Communication Manager - Sports Retail

デカトロン Marketing Communication public relations Digital retail Japan Decathlon Jobs in Japan Manager sport sports retail Advertising SNS social networks Media events
Hp location Hyogo Hp suitcase Marketing / PR / Advertising Hp time Full-Time
1274 | Decathlon Japan, Co. Ltd. | Posted 2020-07-20
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As Decathlon Japan is growing its team, we are currently looking for a team mate responsible for our Multi-channel Communication strategy, including (not limited to) Public Relations, SNS, Mailing campaign, Commercial operations / Events and Design reviews.

We live and work for our passion : Sports.
As a member of our team, we will guarantee your success and happiness in Decathlon group by providing :
- A work environment where you can practice and share about your passion sport
- Training & coaching opportunities
- International experience in Japan and abroad
- Flexible career path and journey in Decathlon group, worldwide

Key Qualifications

[Required Skills & Knowledge]
- Proven track record leading Omni Channel communication projects (SNS, PR, Mailing, Printing...)
- Management experience
- Previous experience in Sports Retail industry and/or in-store communication is a plus

Japanese native or fluent (JLPT N1)
English fluent (TOEIC 700 + or equivalent)
French is a plus

Fitting with our core values : Sportivity, Serviceability, Responsibility, Positivism, you are more than welcome if you recognize yourself in the following criteria :
- Customer & team-mate oriented, always eager to offer your help in the best way
- High motivation for personal and team growth
- Strong-willed challenger, you are advocating for your ideas and projects
- Full of passion and energy, you are a driving force
- Able to respond positively to a changing environment, by adaptation and setting up new goals & KPIs
- Ability to analyze and deal with root causes of challenging situations
- Naturally curious and motivated by improvement, you find easily your next challenges


- Develop notoriety of Decathlon in Japan for its online and store activities
- Define our communication policy, message(s), channels and campaigns, in line with our purpose
- Define, recruit and manage our communication resources (in-house or outsourced) for content adaptation or local creation (text, photo, video)
- Define target KPI, follow and improve ROI for all kinds of communication
- Guarantee the coherence of our omni-channel communication
- Establish a strong presence on social networks, selecting all relevant channels
- Develop PR & event actions reflecting Decathlon values and purpose
- Set up an ambassador strategy for our products, locally, in collaboration with our Sports Leader team
- Boost visitors to our merchant website to develop profitable turnover
- Enhance the communication campaign for our first store in Japan and the coming ones !


- Bachelor and above, in related field


3 months probation period
Possibility to relocate abroad in one of the 50+ countries where Decathlon is present
Possibility of business trips

Working Hours

Our office hours are 9am-6pm
Eligibility to Work from home once per week

Compensation and Benefits

- Yearly appraisal, based on performance through the whole year
- Employer insurance, full transportation reimbursement
- English / Japanese tuition provision (case by case)
- Employee discount on Decathlon sports equipment (-25%)
- Brand Ambassador program , with Decathlon Sports equipment reimbursement up to 15,000 JPY


Weekends, National Holidays, 10 days paid holidays.
Decathlon Japan is closed 1 week in January (winter holidays) and 1 week in August (Obon holiday)

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Job by
Decathlon Japan, Co. Ltd.

Decathlon is a French sporting goods retailer. With over 1500 stores in 49 countries, it is the largest sporting goods retailer in the world. We design, manufacture, and offer the best gear at the best prices for more than 80 sports. We aim to sustainably bring the power of sport to everyone, everywhere

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