Infobip - Marketing Specialist - Tokyo based

Tokyo Japan StartUp Global Pre-IPO saas CPaaS IT Digital Marketing content marketing social marketing Field Marketing
Japan, Tokyo Marketing / PR / Advertising Full-Time ¥4,500,000 - ¥8,000,000 / Annual (Bonus & Benefits Included)
3420 | Infobip G.K. | Posted 2021-11-25
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At Infobip we dream big. We value creativity, persistence and innovation, passionately believing that it is through teamwork that we can all reach greater heights. Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 60+ offices on six continents, Infobip platform is used by almost 70% of the population, making it the largest network of its kind and the only full stack cloud communication platform (CPaaS) globally. Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.

Key Qualifications

Native Japanese or N1 Level is a must

Team player with strong interpersonal/communication skills.
Excellent communication/negotiating/closing skills with prospects/customers.
Travel may be needed.

Social Media Marketing:

Familiarity with major social platforms: LinkedIn, Twitter, Facebook, Instagram, Snapchat, Reddit, Tiktok
Data-driven analytical thinker with an understanding of awareness-level KPIs (e.g. impressions, reach, frequency, referral traffic, etc)
Excellent proof-reading skills and attention to details
Excellent organizational and time management skills
Able to prioritize, delegate and manage multiple, potentially conflicting tasks
Able to work effectively with a creative, global workforce and within a virtual team
Thrive in a fast-paced, dynamic environment where individual initiative is critical
Flexibility, willing to step up to the challenge with a creative, innovative and growth mindset

3+ years of experience in content creation and digital/social marketing, preferably in tech, B2B or B2B2C
Hands-on experience in building marketing strategies and managing creative or content projects from end-to-end
Familiarity with sales/marketing systems, analytics, competitive research platforms, or social media tools (ex. SFDC, Google Analytics, QlikSense, SEMRush, Falcon or similar)
Experience in web content management tools a plus


Job Description
You know you are doing a good job when:

Social Media Marketing:

Builds and implements the regional social content strategy and manages the scheduling calendar
Aligns social strategy to regional marketing objectives and integrated campaigns
Coordinates and supports the activation of global brand campaigns and social initiatives in Japan
Collaborates regularly with integrated marketing managers, PR/comms experts, content writers, creative designers and event marketing managers
Increases brand visibility and generates web traffic through social promotion and distribution
Identifies new opportunities to repurpose and stretch content across social channels
Coordinates with the growth team to ensure social campaigns are set to track properly
Coordinates social amplification and targeted audience with the media team
Crafts briefs and works with external vendors on content and creative production
Identifies emerging trends, new technology and opportunities for growth
Monitors performance, analyzes data, uses optimization strategies for continual improvement

Integrated Marketing:

Create and own local integrated marketing strategy - partner with key stakeholders to identify local market target solution focus, verticals, events, industry bodies, associations, accounts to implement local brand awareness and thought leadership campaigns.
Work with PR, Social and Content to deliver and execute local brand awareness and thought leadership campaigns to meet local requirements.
Localize corporate brand awareness campaigns, product launches, content and other marketing materials as required.
Support regional requirements on regional/website – translate/ localize.
Work with PR & Sales Executives to be nominated and prep for local industry award submissions and panels.
Assist with annual marketing plans and associated budgets.
Develop and execute from A to Z a regional Events & Tradeshow calendar including Webinars, industry events, breakfast briefings, exec dinners, virtual events, Partner Recruitment events and Conferences/seminar, Customer Events: budget management & price negotiation, internal event processes, synchronization with local sales & marketing teams and HQ marketing teams, branding collateral, logistics.
Work with regional marketing team for developing key messaging, content and communication for events.
Plan on-site demos and activations with pre-sales team.
Book both paid and earned thought leadership activities including roundtable participations, panel discussion...etc. in collaboration with Regional PR Manager.

Content Marketing:

Producing and evaluating content that results in an increased volume of organic traffic on the website obtained through online channels (websites, social, advertising, etc.)
Collaborate with regional marketing managers in NAM on content distribution, content optimization, and SEO.

Manage and maintain the content calendar.
Manage projects in queue with key agency partners and internal teams.
Quality assuring and delivering content in a timely manner.
Collaborating with all key experts who ensure complete knowledge of products and solutions.
Ensuring the content is written to brand standards on voice and style.
Analyzing data and information on the performance of produced content; suggesting improvements.
Supporting content strategy planning and development.

Marketing Automation:

Have an overview of inbound marketing & sales processes
Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies
Plan data selection and segmentation; identify, test, and refine segments for Infobip products and services; prepare campaign lists
Leverage the Marketing Automation system to create and manage various campaign types from end to end - from ideation and implementation to results tracking and analysis
Measure and analyze results and optimize lead nurture campaigns, as well as email campaigns, for different user segments
Set up and optimize lead scoring and attribution models between Marketing Automation and Sales/CRM to enable higher conversions of quality leads
Create regular reports internally, for our sales and marketing teams
Ensure all platforms within the business communicate with each other to remove discrepancies and ensure the systems can support the data selection required
Forge strong communication between marketing and sales teams with the goal of generating quality leads, customer acquisition, and retention
Cooperate with sales and CRM teams to ensure the accuracy of the database

Growth Marketing:

Lead the demand generation function for Infobip, including development and execution of strategies for multiple customer segments to drive market awareness, educate and capture buyers’ interest, and ultimately build pipeline across prospects and customers.

Build, scale, and optimize digital marketing channels including but not limited to SEO, SEM, Facebook, LinkedIn and more. Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.). Evaluate and track key success metrics across digital marketing channels (e.g., performance, ROI, etc.).

Work closely with product marketing, growth, brand, customer and partnership marketing to develop and determine which content assets are produced and promoted to whom, when, and at what cadence to target specific buying personas.

Partner with the regional sales through account-based marketing to build a demand generation plan that engages and nurtures target accounts and those within our ideal customer profile.

Drive new levels of cross-channel and integrated marketing and ensure our marketing activities are aligned and planned well in advance. Select and partner with agencies or other external resources as necessary to drive results across multiple channels.

Understand the entire marketing and sales process, from acquisition to close, so that you can improve pipeline growth and velocity across the entire funnel in partnership with the sales and revenue operations team.

Leverage data to make intelligent, informed recommendations, decisions, and forecasts for our demand generation tactics, tiered accounts, and paid investments. Measure, optimize, and focus the growth and demand generation activities on a weekly basis.

Forecast, measure, analyze, and report the impact of demand generation campaigns on MQL, SQL, pipeline, revenue, and sales cycle length; leverage quantitative skills to interpret data and gain insights that then translate into actionable changes.

Manage the demand generation budget and ensure key deliverables from all related third-party providers, including agencies, freelancers, and contractors.


Bachelor degree or equivalent.



Working Hours

Currently working from home.

Compensation and Benefits

Commission scheme, ESOP


Week-ends, National Holidays, Paid-Holidays etc.

Location Details
Location (Address)

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Job by
Infobip G.K.
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