Social Media Manager

東京 マーケティング ソーシャルメディア デジタルマーケティング スタートアップ Facebook Google Twitter Instagram YouTube SEO VirtualCareerEvent
Japan, Tokyo Marketing / PR / Advertising Full-Time
2742 | gugu Sleep Company | Posted 2021-06-04
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Hi there! We’re gugu, a startup fo social entrepreneurs that wants to bring good sleep to Japan and beyond. Currently we are selling mattresses (in-a-box, direct to consumer) but in future we want to be the first point of contact for anyone wanting to improve their lives through the power of good sleep.

We’re a commercial business, not a charity or non-profit. But we want people to sleep longer and better, never mind whether on our products or on others. We believe that as a business we will be doing well by doing good. And that’s our purpose as a company: to fight for good sleep.

When it comes to sleep, Japan is the world’s worst performer, averaging 6h per night, 1h too short according to sleep experts. Sleep is being frowned upon in Japan, carrying a stigma. Japan needs an awakening to the awesome power of good sleep and gugu wants to make that happen.

Please have a read through our good sleep manifesto which gives you a better idea what gugu wants to achieve.

Key Qualifications

You have several years experience running social media channels, both scheduling, creating and posting content. You might have done this for your own business or for an organisation. You are generally interested in and very active on social media; you might have your own profile and followers. You have made some experience with commercializing social media. You like to work together with other people in the marketing team and enjoy bouncing new ideas of what we could do.

You feel comfortable within a startup environment which can be chaotic and unstructured. You counter that by focusing on getting things done. And of course, you are generally a nice person!

If the above tickles your interest, we should have a chat! If our description doesn’t fit you 100%, dont worry. At gugu, we like to meet people and explore how we can work together. So, don’t be shy and drop us a line! One never knows where the journey brings you. Speak soon!


= Social is critical =
We are looking for a social media manager who likes to engage with other people on social media and enjoys helping people learn about and realize how sleep can improve body, mind and soul. Did you know that women who sleep less than 6h have a 15% lower fertility rate? And that dementia rates go up when sleep time goes down? Research has discovered many new insights into why we sleep. But outdated views prevent people from putting these insights into action.

= What we are looking for =
We need someone who takes care of our social media presence on Facebook, Instagram, Tiktok and other platforms and helps to build a community around sleep, encouraging others to stand up for their good sleep. This will include developing a content plan, run regular postings, mange the community, develop content and align with our other marketing activities. This might also include managing partners, from agencies to collaborators.


Other Traits
・Energetic, curious and strong sense of purpose
・Good communication skills  in both in English and Japanese (speaking/writing)
・Strong team spirit and integrity 
・Ability to work independently and flexibly, detailed oriented and result oriented  
・Enjoy start-up phase and building things out with the team as company grows

Working Hours

9am-6pm *flexible hours
Possible to work from home

Compensation and Benefits

Full-Time (Perm with 6 month probation period)
・Various Social Insurance Securities
・Commuting Allowance


・Holidays: Saturdays, Sundays, Public Holidays
・Annual Leave
・Other special leaves (Year-end, Marriage, Condolences etc.)

Location Details
Location (Address)

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Job by
gugu Sleep Company

gugu is a new-era sleep brand disrupting the $13 billion mattress industry in Asia by challenging today’s brick n mortar shopping experience. Launched in March, we sell only one extremely comfortable mattress model of premium quality, beautifully designed, engineered to be "Fit for Most"; marketed direct to consumers online.
Great sleep simplified!
Easy, convenient, affordable and risk free! It's gugu time!

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