Christian Dior - Digital Marketing Assistant Manager

LVMH luxury Christian Dior fashion supply chain Demand Planning

Japan, Tokyo

Digital / Web / E-commerce / CRM

Full-Time

5641 | LVMH Japan Group | Posted 2023-09-26

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Summary

Christian Dior G.K. is looking for a Digital Marketing Assistant Manager.

One of the main missions of the E-commerce team is to build seamless and personalized Digital client journeys on DIOR.com, driving online business growth and contributing to both brand desirability and profitability.

We're looking for a creative and data-driven Digital Marketer with strong copywriting skills who shares our passion for [Luxury Fashion] x [Digital] and can help us deliver exceptional value to our customers.

If you're ready to be part of a dynamic team dedicated to making a meaningful impact, we invite you to join us on this exciting journey.

All employees have great love and respect for Christian Dior in Christian Dior G.K. We have very open and international office environment, and we interact each other regardless of positions or ages.

If you have strong passion for fashion and are looking for a with great teamwork and friendly working environment, Christian Dior G.K. will be a great match!

Various career paths are available both at Christian Dior or with different brands within the LVMH group.
e.g.
- Increased responsibilities in line with growth of the company
- The same position in other LVMH group companies

Key Qualifications

Proven experience in email marketing and web content management, preferably in luxury fashion industry.

Proficiency in email marketing platforms (e.g., Adobe Campaign, Sales Force Marketing Cloud).

Copywriting and content creation skills.

Native Japanese and fluent in English.

Adept at A/B testing and data analysis.

Knowledge of email marketing regulations and best practices.

Excellent project coordination, communication, and collaboration skills.

Detail-oriented with strong organizational skills.

Creative mindset with an eye for design.

Familiarity with HTML/CSS is a plus.

Responsibility

Principal Duties and Responsibilities:

1. Newsletter Operations

Email Campaign Strategy: Develop and execute email marketing strategies that align with our overall marketing objectives.

Segmentation and Targeting: Segment the email subscriber list based on various criteria to ensure highly targeted and personalized email campaigns. Continuously refine and optimize segmentation strategies.

Global Content Coordination: Coordinate with stakeholders to ensure the global content is well localized and aligned with local strategy.

Local Content Coordination: Create compelling and relevant local email content, including copywriting and designing email templates. Collaborate with the central teams to ensure visually appealing and effective email campaigns.

Analytics and Reporting: Monitor key email marketing KPIs and provide regular reports on campaign performance. Use data insights to make data-driven decisions and improve campaign effectiveness.

New Initiatives: Coordinate the new initiative process such as conducting A/B Testing with central, improve the automated email performance, etc…

2. Social CRM & Digital Marketing Projects

LINE Mini App: Coordinate with internal/external stakeholders to execute the strategy defined by E-Commerce Managements.

LINE Marketing Automation: Ensure the quality of the experience and optimize the performance.

New Digital Marketing Projects: Be part of or take the lead in new digital marketing projects.

3. Content Management

Web Content Management: Coordinate the local content request with central counterpart.

Translation Management: Review and give feedback on the Japanese translation output by the external agency. Align with PR team for the tone of the voice and make our voice consistent.

Education

Bachelor's degree in marketing, Communications, or a related field.

Other

Christian Dior
Founded in 1947 in Paris. Ever since the first show, Dior has kept attracting people with the new look which is elegant, structured, and infinitely feminine. Dior has been a vocal supporter of gender equality and female empowerment and as part of the support, we launched mentorship program: Women @Dior

DIVERSITY & INCLUSION
We pursue an inclusive Culture that fully embraces the best of each individual uniqueness and valorizes our infinite diversity within our “Maison des Rêves" (House of Dreams).
To put this commitment into action, we will not ask for gender information when applying for our position. Also, pictures are not mandatory to attach to your CV.
Dior is committed to an inclusive and sustainable future by offering the opportunity for all the talents to grow, blossom & valorize their uniqueness in a safe environment.

Location Details

Country / Region: Japan
Prefecture (State): Tokyo
Location (Address): Tokyo

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LVMH Japan Group

LVMH is home to 75 distinguished Houses rooted in six different sectors. True to tradition, each of our brands builds on a specialty legacy while keeping an unwavering focus on the exquisite caliber of its products.

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