MHD - Brand Manager, Hennessy, SirDavis, Belvedere, Wine Estates
日本, 東京都
ブランド戦略／プロダクトマーケティング
正社員
• Develop marketing strategy and execution plan for Spirits and Wines under Brand Directors guidance. Major Brands : Hennessy, Sir Davis, Belvedere, and Wine Estates portfolio (Cloudy Bay, Rose Chateau d’Esclans, Joseph Phelps, and a few more still wine brands)
• Implement ATL & BTL strategy to achieve volume & revenue target in alignment with short term and long term brand plan.
ATL: Collaborating with Media team and PR/Communication team, lead project briefing to develop digital / PR / events plan to elevate brand desirability for driving recruitment and loyal fan engagement
BTL: Collaborating with customer marketing team, develop execution plan for both on premise and off premise.
• Be the face of the brand(s) vis-à-vis Maison(s)/HQ office/regional office. Manage its coordination between department/functions and key stakeholders such as sales to promote better ways of working and bring value to MHD’s business, brand portfolio and people.
Qualifications
• Over 7- 8 years professional experience in the marketing / business development field
• 5-7 years of brand management experience in consumer goods / luxury brands industry
• Proven experience of luxury marketing with good sense of understanding luxury brands
• Experience in international environment would be an advantage
• Experience in Consumer Communication and/or Public Relations management (press, key opinion leaders)
• Experience in event planning/ execution - specialize in handling PR/Event agencies
• Experience in relation with digital communication
• Maintenance of good relations with representatives of the media
• Interest in and understanding of wines & spirits industry is a plus
Skills
• Language Skills: Fluent in Japanese and English both in writing and speaking. Proficiency in French is a plus
• Strong business/commercial acumen, with a good understanding of managing a brand business
• Strong communication skills in an international/diverse environment (both in Japanese and English)
• Understanding of brand building within a luxury context
• Good organizational and planning skills
• Presentation and negotiation skills
• Strong numerical/analytical skills
• Be creative / lead innovation
• Strong people management/coaching skills
• Good networking, influencing, and communication skills
• Drive for results
• Deal with ambiguity
• Problem solving / be able to generate solution pro-actively
• Take responsibility
• Be positive and proactive
• Motivate team members
• Be “Hands-on”
• Take on challenges, be competitive
• Be able to identify issues and articulate them logically
• Honest in opinions
• Listens well
• Will to learn and experiment
• Challenge orthodoxy
• Able to build and manage relationships with stakeholders and partners
• Have high interest in lifestyle brands and dining out
【Main Responsibilities】
Brand Building
Take the lead role in the delivery of the following outputs with alignment with key stakeholders such as Maison/ Sales/ Other departments.
• Annual Brand Plan development and implementation
• Mid-Term Plan development and implementation
• Promotional plans and details (Calendars, Connection Plan, Budget, KPIs)
• Business / Campaign / Activations analysis and reporting
• Trade activation implementation maximizing return on investment
• Merchandising / Tools plan and development
• Briefing to media team and PR/ Communication plan team with sharing goal and strategic intent, and identify the relevant influencers / KOLs for each respective brand to develop the amplification plan on the event / product launch
• Analyze / track the market / consumer trend to work together with Market intelligence team
• A&P management
Commercial Building
Collaborate with Commercial Excellence team to implement the BBI (Brand Building Investment) plan in Trade.
• Share the marketing and BBI plan in details
• Align with the commercial plan for each respective brand (Volume, Distributions, Rate of sales)
• Analyze the activation result to measure the performance vs KPIs
• Leverage Trade / Consumer feedback to reflect to the next action points
4 years Bachelor degree is a MUST. Masters is a plus.
Reports to: Brand Director
Number of direct report : 0
Number of team members: 4
Hiring Process
1.Paper Screening
2.HR interview & Web test
3.Brand Director interview
4.Marketing Director interview
The hiring process is subject to change. Reference checks will be conducted after whole interviews.
選考プロセス
1.書類選考
2.人事面接・Web適性検査
3.ブランドディレクター面接
4.マーケティングディレクター面接
※選考フローは変更となる場合があります
※すべての面接後にリファレンスチェックをさせていただきます
11AM-16PM Core hour. Flextime working.
The standard hours of work are 7 hours per day.
11:00-16:00がコアタイムのフレックスタイム制
1日の所定労働時間は7時間
Staff sales, LVMH Group family sales, Annual medical examination, Severance payment, Work from home etc.
スタッフセール、LVMHグループファミリーセール、年次健康診断、退職金制度、在宅勤務制度など
Weekends, National Holidays, Paid Leave, Short-time Sick Leave, Year End/New Year's Holiday, Marriage Leave, Bereavement Leave etc.
土日祝日（完全週休二日制）、有給休暇、短期傷病休暇、年末年始休暇、慶弔休暇等
- 国 / 地域
- 日本
- 都道府県
- 東京都
- 勤務地（住所）
- 千代田区
- 神田神保町1-105
- 神保町三井ビル13F
応募 友人に送信
LVMHグループは、75の卓越したメゾンで構成されています。いずれのメゾンも、磨き抜かれたサヴォアフェールと伝統を守りながら、現代にふさわしい製品を生み出しています。
日本, 東京都
事務アシスタント／コーディネーター, 医療事務, カスタマーサポート／CX, マーケティング / PR / 広告, 営業（小売）
インターンシップ
日本, 愛知県
カスタマーサポート／CX, 販促／マーケティング, 営業（小売）, 店舗スタッフ／販売スタッフ, 店舗マネジメント／エリアマネージャー, VMD／ビジュアルマーチャンダイジング
正社員
日本, 東京都
人事 / 採用
正社員
