• Develop marketing strategy and execution plan for Spirits and Wines under Brand Directors guidance. Major Brands : Hennessy, Sir Davis, Belvedere, and Wine Estates portfolio (Cloudy Bay, Rose Chateau d’Esclans, Joseph Phelps, and a few more still wine brands)
• Implement ATL & BTL strategy to achieve volume & revenue target in alignment with short term and long term brand plan.
ATL: Collaborating with Media team and PR/Communication team, lead project briefing to develop digital / PR / events plan to elevate brand desirability for driving recruitment and loyal fan engagement
BTL: Collaborating with customer marketing team, develop execution plan for both on premise and off premise.
• Be the face of the brand(s) vis-à-vis Maison(s)/HQ office/regional office. Manage its coordination between department/functions and key stakeholders such as sales to promote better ways of working ...