Identify needs and opportunities for each door and implement a trade strategy (events, media and specific trade actions) that will increase our visibility /sales, strengthen our retailer partnerships in line with the company strategy and priorities
Increase the impact and the visibility of the Givenchy brand on all supports (counters, outposts, edition tools.) in line with the company strategy and the local requirements
REPORTING STRUCTURE: Marketing and Communication Director
WORKING RELATIONSHIPS:
Marketing Team Managers (CRM & Digital, Product Marketing, PR)
Sales Managers and Sales Team
Retail Manager, Supervisor, Counter Chief and BC
Training Manager and team, make-up artist
Business Planning and Control Manager
LVMH Cosmetics (Shares Service Centre) functional heads and staff
Marketing, Merchandising for headquarters
EXTERNAL RELATIONS:
Department store and headquarter buyers, managers and executives
Event/promotion agencies
show coordination agencies
Printing and production suppliers
DEVELOPMENT OPPORTUNITIES:
Similar function in other LVMH group perfume and cosmetic companies
Marketing Manager / Sales Manager
スキル・資格
Experience: Minimum 8 year experiences in Marketing and Sales/Retail/Trade Marketing in cosmetics, luxury brands or FMCG.
Language: Fluent in Japanese and English
Competency:
Team building leadership
Result-oriented mindset
Strategic agility
Strong communication skills
Learning on the fly
Ability to deal with ambiguity
業務内容
Sales Promotional Events (outposts, seminars.)
Review, improve and approve the event strategy and planning for LFB KK
Work with sales team and merchandising teams to maximize impact and sales of each event
Coordinate event information with all marketing teams to insure full coverage
Evaluate the effectiveness of each store promotional event and propose ideas for improvement.
Media to trade
Review, improve and approve the media strategy and planning for trade magazines
Work with sales team to maximize visibility and offer according to the marketing plan and store specificities
Specific trade marketing support
Identify need and opportunities for each door to improve sales and visibility outside regular national campaigns.
This implies getting to know the stores (what issues are we facing), the stores opportunities (card actions, VIPs, store specific events.) and being curious of what other brands are doing.
Propose specific trade marketing plan for top 10 doors
Bring support to the sales team to help them maximize their presentations and requests and get better space / visibility / opportunities and gain the retailers trust.
GWP Operation Control
Manage and allocation GWP for operations (events, exclusivities, special push.) in accordance with the trade marketing strategy and the company priorities
Propose specific kits using GWPs for special trade actions (opening kits, store exclusive kit, event kit.)
VMD/MD
Increase impact and visibility of the Givenchy brand at counter, on outposts and on VMD tools (including DM)
Be in charge of the implementation of counter design according to LVMH Fragrance Brands SA guidelines and business directions.
Implementation and control of visual merchandising concept for counter display according to LVMH Fragrance Brands SA direction.
Create and image control material for counters (GWP, print materials, Shopping bags, etc.)
Manage and create materials for local promotion and events
Give display instruction based on marketing calendar
Manage and control budget and expenses Develop and manage team
日本, 東京都
営業 B2B (法人…)
正社員
