Hello there! We’re gugu, a startup of social entrepreneurs that wants to bring good sleep to Japan and beyond. Currently we are selling mattresses (in-a-box, direct-to-consumer) but in future we want to be the first point of contact for anyone wanting to improve their lives through the power of good sleep.
We’re a commercial business, not a charity or non-profit. But we want people to sleep longer and better, never mind whether on our products or on others. We believe as a business we will be doing well by doing good. And that’s our purpose as a company: to fight for good sleep.
When it comes to sleep, Japan is the world’s worst performer, averaging 6h per night, 1h too short according to sleep experts. Sleep is being frowned upon in Japan, carrying a stigma. Japan needs an awakening to the awesome power of good sleep and gugu wants to make that happen.
Please have a read thr...