The main missions of this position are:
• Build and maximize brand presence of Fendi on digital field to drive traffic to Fendi.com as well as Fendi retail stores
• Accelerate Fendi’s innovation through various digital activities on social / and local contents
• Strategize digital campaign for paid media that include both performance campaign and branding campaign (except Paid Search) to achieve business goal.
• Lead and drive social strategy for Japan, particularly focus on LINE platform to reinforce branding
• Be a digital marketing advocator as a part of 360 approach for Fendi Japan.
• Working experience at least 5 years in digital market in retail industry
• Experience in working in the luxury brand is a plus (enough to understand brand esthetics to reflect the contents development), but not mandatory
• Experience and knowledge on Google Doubleclick and programmatic campaigns is plus
• Fluent in English and Japanese (English proficiency is must)
• Digital savvy, very good knowledge on social media trend (actively engaging social media on our own)
• Team players,
• Flexible / being able to work under ambiguity
• Proactive Goal Oriented
• Plan and maintain digital marketing calendar aligning with the marketing and communication calendar (both awareness and prospecting, excluding SEM)
• Develop campaign brief of seasonal campaign to agency aiming to maximize and improve ROI over campaigns
• Monitor and report the performance of each campaign
• Manage creative assets for digital ad by liaising with HQ digital team
• Manage digital ad agency to ensure maximizing ROI
• Budget management for the campaign
Social media planning
• Plan and drive local social content development opportunity for branding as well as conversion maximization.
• Drive LINE Mini program opportunity
• Plan and maintain social media calendar for LINE, FB, and TW by aligning with HQ social calendar
• Collect and manage social media creative assets by coordinating with HQ digital team
• Monitor and report social post performance and identify the opportunity to maximize social media impact
Digital Innovation and content management
• Always look for the local content opportunity that advance Fendi’s digital innovation
• Build relationship with key digital media platform to be updated with the new technology and trend.
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