PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:
Design optimum digital platform and connect the various consumer engagement experiences across the different sales channels to enable a meaningful view of our consumers' values, desires and habits, leading to multi-channel value exchange between them and our brand.
■KNOWLEDGE, SKILLS AND ABILITIES:
・Entrepreneurial mindset – Results & Profit orientated
・Passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
・Ability to be self-directed while working under tight deadlines
・Strong communication (both written and verbal), influencing and facilitation skills (small and large groups) especially when interacting with different levels of business
・Highly collaborative personality
■REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
・Bachelor’s degree in business, Marketing, Digital Marketing, eCommerce, or related field
・1 + years of experience in Digital Marketing or eCommerce.
・Experience in working with internal stakeholders and external agencies to establish efficient and scalable processes
・Experience with BI & Marketing processes, tools such as Office MA, Google Analytics, MicroStrategy and KPIs.
・Profound experience with visualization techniques.
・Sufficient level of project management skills, including the ability to lead several projects simultaneously.
・Fluent English skills and Fluent Japanese preferred
・Provide insights and support Consumer Engagement to deliver effective campaigns and cultivate existing and new featured of adidas membership program based on consumer engagement analysis.
・Support and advise Consumer Engagement and Digital Planning teams to standardize process, define goals, measure appropriate KPIs, monitor performance to create a seamless consumer journey thru membership program and digital touch points.
・Work with Global & APAC Digital Analytics to improve reporting structures.
・Support the implementation of new membership program features, working closely with Global Consumer Engagement to make sure of OTIF.
・Support Consumer Engagement team for data trouble shooting as the first line support – investigate data issues across various CRM systems and source systems. Work closely with Global DBC and local stakeholders to resolve troubles and deliver the best consumer experience for end users.
・CRM KPIs (Retention rate, LTV, active rate, acquisition, etc.)
・Membership SOB, DTC and eCom Net Sales
・Compliance to MWB guidelines
・Share of search
Flexible working hours of 7.5 hours a day
employee discount, 401K
Weekends, National Holidays, Summer Holidays, Paid Annual Leave
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