What information should I include in my employer branding video?
Creating an employer branding video can be a powerful tool for showcasing your company's team, brand, culture, and values to potential job candidates. However, many people struggle with what information to include in these short videos and how to present it in an engaging and effective way.
When preparing for your first employer branding video production, it is important to put yourself in the shoes of your potential candidates. You should consider the list of factors that would influence them to apply for a role at your company and craft a personal, genuine message that communicates your brand and culture.
Keep your message short and concise and don't forget to have your representatives sound welcoming in order to inspire people to approach you. The aim is not to create a comprehensive video that covers every detail about your company, team, and benefits. Rather, the goal is to offer job seekers a concise overview that sparks their curiosity, similar to a movie teaser.
Here is a short list of the most common (popular) topics and questions to include in your first career video:
QUICK SELF INTRODUCTION OF YOURSELF (AND EACH REPRESENTATIVES) - (5 to 10 seconds)
E.g.: Name, Company, Job Title, & explain your responsibility
CAN YOU TELL US ABOUT YOUR COMPANY AND BUSINESS? (15 to 30 seconds)
E.g.: Industry, Vision, Growth Plans for Japan market, etc.
HOW WOULD YOU DESCRIBE YOUR CORPORATE CULTURE? (15 to 30 seconds)
E.g.: Team's dynamic, Ideal team members, Culture Fit, Work lifestyle
WHY DID YOU DECIDE TO JOIN YOUR COMPANY? (15 to 30 seconds)
Use your personal experience to inspire job seekers to apply
WHAT KIND OF TALENT ARE YOU LOOKING FOR? (15 to 30 seconds)
Share expectations (skills, background and experience), describe your ideal candidates
WHY SHOULD PEOPLE JOIN YOUR COMPANY? (15 to 30 seconds)
Inspire talent by sharing your company benefits, sense of purpose and share stories about how you make your employees successful (learning and development program, job promotions and other success stories...).
CLOSING MESSAGE - (15 to 30 seconds)
Finish with a warm and welcoming message, and invite people to apply or contact you
⚠️ Although you don't have to cover every question on the list, it's recommended that you limit your video's duration to 90 seconds or 2 minutes. Going beyond the 3-minute mark could make it difficult to sustain your audience's attention throughout the entire clip. Creating a short and simple career video can be a game-changer for your company when recruiting in Japan. It not only showcases your team, brand and culture but, also can invite top talent to consider you as an employer of choice for their career. By answering the questions we've outlined in this blog post, you'll be able to create a short and simple (yet compelling) video clip that resonates with your target audience.
With a little effort and creativity, your company can produce a video that stands out and helps you achieve your recruitment goals. Good luck!
Fabien BROGARD CIPRIANI Founder & CEO at HirePlanner.com
