Digital Marketing Specialist (Web Advertising, App. Monetization, Community Building)

応募 友人に送信

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Yay!, the virtual world of interconnected interests, began in January 2020. With 9M+ registered users as of November 1, 2023, Yay! currently serves as a new virtual world for users to find their interests, get connected, and have fun making group calls and more. Within the Circle feature, anyone can create a community group based on common interests, whether it's games, anime, music, or other hobbies. The current total number of group communities has grown to approximately 90,000. In August 2022, Yay! announced a contractual partnership with bitFlyer for the implementation of Initial Exchange Offering (IEO), and subsequently, released the YAY White Paper outlining the scope of web3 initiatives in November 2023. In the future, building a token economy on Yay!, nanameue aims to realize the virtual world of the web3 era in Yay!.

The digital marketing member will be responsible for accelerating user acquisition through various approaches such as improving the UX and optimizing the ASO. They will also focus on the expansion and all marketing related activities for our web3 segment and work with all relevant stakeholders and directly with the guidance of the CEO.

- Japanese: Fluent
- English: Business Level
- 5+ years of experience in building and executing marketing strategies
- Strong understanding of web3 space from marketing and user perspective
- Experience in building communities and data analysis on user experience
- Experience in APP or Web advertising management
- Experience monetizing applications using ad networks
- Experience in analysis using SQL, etc.
- Experience in product improvement with communication with engineers

- Planning and implementation of campaigns for users and analytics on effectiveness
- Planning, management, and execution of all web3 application segment
- Build up communities and increase user retention
- User analytics, Strategy construction and execution based on the user trends
- Improve convenience and continuous utilization rate through UX improvement
- Consideration and executing of personalization and recommendation based on customer behavior and preferences
- Develop and implement strategies for App Store Optimization
- Maximize advertising monetization using ad networks and other methods

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- Competitive salary and performance-based bonus plus standard social security insurance

- Hybrid Work Environment

- Flextime: Core time 11:00 to 15:00

- For overseas candidates:
Visa Support, Re-location assistance to help you start your life in Tokyo, including first-time airfare to Tokyo, and hotel room for two weeks while we help you search for housing.

- Holidays: Annual leave, Summer as well as Winter Holidays, Childcare and Family care leave

- Support in buying the needed items to make your work easier: applications, large monitor even a good chair (unfortunately, pajamas not included; though, we are trying to get it approved soon)

- Transportation allowance OR if you live near the office, we will give you 20,000 JPY monthly towards housing

- We will subsidize books, language courses, conference tickets, and even paid apps.

国 / 地域

日本

都道府県

東京都

勤務地（住所）

Shiroyama Trust Tower 20F, 4-3-1 Toranomon, Minato-ku

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応募 友人に送信

We are a fast-growing multinational IT startup company creating a social network for people of similar generations, hobbies, and interests in the virtual world “Yay!“

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