How to Create a Quality Employer Branding Video (On a Budget)

How to Create a Quality Employer Branding Video (On a Budget)

In today's highly competitive job market, companies are looking for ways to stand out and attract top talent. One effective way to do this is through employer branding videos. Not only do these videos showcase the company's culture and values, but they also give potential candidates a glimpse into what it's like to work for the company. While creating quality video content can be expensive and time consuming, there are ways to produce great videos on a budget with some basic resources, experience and the right approach.

Here are five tips to help you create a compelling employer branding video (on a budget) for your company which resonates with your audience:


For beginners, it's easy to get carried away and buy expensive equipment for their employer branding video. However, with just a few basic tools, you can create a high-quality and professional-looking video. Here's a list of the essential equipment to get you started:

  • Camera (iPhone 11 Pro or latest smartphone models, DSLR or Mirrorless Camera).
  • Softbox Lighting Kit
  • Tripod
  • Microphone (for sound quality: we recommend the DJI Mic model for both indoor and outdoor recording). 
  • Editing Software (iMovie, Final Cut Pro, Adobe Premier Pro)
  • Backdrop green screen (optional)
  • Gimbal stabilizer (optional). Although not necessary for beginners, getting a gimbal stabilizer can be a very useful gear to help you record more interactive footage such as: office tours, staff meetings and other type of action scenes. Adding this type of content (also referred as B-roll footage) will help you to make your video content richer.

Employer Branding Video Equipment Essentials


Please remember that, while having good equipment and producing a high-quality video is important, getting your content and your story right is even more critical. Adequate preparation can help you to identify the key messages you want to convey, and ensure that they resonate with your target audience. By focusing on the content and story, you can create a compelling video that effectively showcases your company culture and values, even if the equipment or production quality is not top-of-the-line.

  • Prepare a rough script and story board of your video.
  • Remember to keep your content short and concise to keep your viewers engaged.
  • Entire video should be less than 3 minutes (90 seconds is probably best).

Employer Branding Video - Script and Story Board Preparation


Recording both A-roll and B-roll content is crucial to creating an engaging and visually interesting employer branding video. A-roll content, such as staff interviews, can provide valuable information and insights into your company culture and values. However, relying solely on A-roll content can make your video feel monotonous and less engaging. That's where B-roll content comes in. B-roll footage, such as shots of the office space, meetings, and team collaboration, add visual interest and help to bring your story to life. By incorporating both A-roll and B-roll content, you can create a well-rounded and engaging employer branding video that effectively showcases your company culture and values.
  • Set up tripod and ensure the people you interview are centered in the video frame
  • Have a clean background
  • Adjust your lighting (Natural lighting is always best to avoid shadows)
  • Set camera to 1080p HD - 60fps
  • Set camera horizontally (unless you wish to turn it into an Instagram Reels)
  • With a smartphone, use the back camera instead of selfie mode (higher video quality)
  • Perform a test recording | Watch & listen back your footage (with headphones to ensure the sound quality and the lack of distracting background noises).
  • Record both A-roll content (staff interviews, presentation slides) and B-roll content (office space, meetings) to make your video engaging.

Employer Branding Video Filming Preparation


  • Avoid reading a script
  • Look into the camera lens (not the actual screen)
  • Record one clip per question (for easier editing afterwards)
  • Record, smile and count to 3 in your head before speaking.
  • Speak clearly and passionately
  • Smile at the camera, count to 3 in your head and stop recording.


  • Import all your video clips to your editing software of choice (Final Cut Pro, Adobe Premiere Pro, iMovie or even Canva).
  • Add copy right free music 
  • Adjust transitions and time them to the music you have selected. 
  • Add lower thirds and subtitles
  • Create thumbnail
  • Upload final clip online on your Youtube or Social Media Channel.

Employer Branding Video Editing

For more information on how to create the perfect employer branding videos, what topics to cover and what video content examples to choose from, please download our complete guide (see link below):


Employer Branding Video Guide