FENDI Japan_PR Specialist

Japan, Tokyo Marketing / PR / Advertising, Social Media / Influencer Marketing Full-Time

• Experience: Minimum 5 years of relevant experience in a PR agency or fashion company, or as an editor at fashion or digital magazines. Experience with luxury fashion brands is highly preferred
• English skill: Business level proficiency (TOEIC score of 700 or higher).
• PC skill: Excel, Word, Power Point
• Capabilities:
Strong relationships with press and deep knowledge of the fashion industry
Retail business orientation
Excellent negotiation and communication skills
Creative, proactive team player with the initiative to achieve goals

Celebrity & Influencer Management
• Develop and implement strategies for engaging celebrities, influencers, and communities, fostering strong relationships
• Network with local influencers, key opinion leaders (KOLs), and artists
• Plan and execute effective product placements
• Develop gifting plans to enhance brand affinity
• Increase brand visibility on TV and social media through local celebrity collaborations
• Manage internal PR-related announcements
• Invite local celebrities and influencers to showrooms, pop-ups, events, and fashion shows in Milan or Paris
• Archive and monitor PR rankings on social media platforms

Local Contents Production / Advertorial
• Plan and produce highly engaging and creative local content by leveraging celebrities and influencers, ensuring alignment with the brand’s key moments, focus products in commercials, and key seasons to maximize impact and relevance
• Coordinate with HQ on storyboards, music selection, and post-production processes
• Assign qualified staff—including production companies, videographers, photographers, stylists, and hair & makeup artists—for content creation
• Plan and execute advertorials utilizing celebrities and influencers

Digital and Social PR
• Proactively collaborate with the PR team on activities for both Women’s and Men’s collections, and communication projects for digital media coverage
• Build and maintain strong relationships with media partners
• Drive social media coverage through celebrity, KOL endorsement
• Support PR events and activations with media
• Work on social coverages through celebrities/KOL/lnfluencers endorsement Support PR events

University Graduate

Country / Region

Japan

Prefecture (State)

Tokyo

Job by

LVMH Japan Group

LVMH is home to 75 distinguished Houses rooted in six different sectors. True to tradition, each of our brands builds on a specialty legacy while keeping an unwavering focus on the exquisite caliber of its products.