Social Media Manager

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CELINE, founded in 1945 by Céline Vipiana, is an iconic French Leather-Goods, Fashion & Couture House belonging to the LVMH Group.
To have a chance of joining CELINE, you must thrive as a team player in a fast-paced environment amongst passionate, agile, and authentic people.

YOUR WORK ENVIRONMENT

As Social Media Communication Manager, and part of the PR & Communication team, you will be responsible for all
communication and activations for CELINE’s owned, earned and paid social media. Your principal missions will be to
create, propose and implement a social strategy that will allow CELINE to appeal and to be relevant within the digital
and social universe, with the objective to attract new audience.

This experience will enable you to work in the best-in-class luxury maison and lead the communication on local social
/ digital media.
It will also enable you to understand and learn how a 360 communication and media strategy is built
and implemented in a global luxury brand. You will have the opportunity to improve communication skills by working
cross functionally within the company and with outside vendors.

Experience:
- Minimum 2-3 years of PR or social/ digital related job
- Hands on experience in content management
- Luxury Retail experience preferred
- Experience in luxury/fashion business a plus

Competencies:
− Solid understanding of digital / social media and how to maximize and integrate the skills / technology to 360
activations
− Digital savvy, deep social and digital insight
− Demonstrates strong knowledge and curiosity to social and digital trends
− Curiosity to learn and eager to try new ideas
− Understands the dynamics of working with a global maison
− Passion for fashion and other sub-cultures
− Analytical and multitasking skills
− Detail oriented, highly organized
− Excellent written and verbal communication skills
− Natural communicator and connector
− Ability to interact with all levels of the organization including senior leadership and retail associates
− Team Player

Languages: Japanese and English

YOUR IMPACT

Owned platform / account management
− Manage CELINE Official LINE account
− Plan and manage content mirroring the global social / digital strategy, and following the product and retail
event calendar, while injecting content to feed local needs
− Perform research on competitor benchmark trend, activation and audience target / preferences
− Analyze and report performance results based on KPI (by using analytic tools such as Google analytics)
− Support social CRM program
− Implement ideas to improve brand desirability and customer experiences
− Work closely with Ecommerce team to ensure LINE activation delivers traffic to site, and contributes to maximizing conversion
− Collaborate with PR and CRM to ensure consistency in message and pursue 360 communications
− Stay up to date, discover and propose new social apps, technologies, ideas, venues, areas, crowds that is beneficial for brand to increase visibility and have relevance to younger generation, specifically Gen Z audience
− Plan and execute social media campaigns together with HQ

Education:
- Business School, University or “equivalent experience”
- Degree in Communication or Digital / Social Marketing is a plus

Potential starting date: upon request

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7 hours per day

Week-ends, national holidays
Annual leaves, paid birthday leave(1day per year), paid sick leaves (up to 5 days per year), etc..

Hybrid (remote + office)

Country / Region

Japan

Prefecture (State)

Tokyo

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LVMH is home to 75 distinguished Houses rooted in six different sectors. True to tradition, each of our brands builds on a specialty legacy while keeping an unwavering focus on the exquisite caliber of its products.

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